2025 Fall Learning Conference
Competition Performance, Industry Credentials, and Career Pathways
- November 2-4, 2025
- Hyatt Regency of Bellevue
- Click for Digital Program
- Click for Dress Code
- RClick for Code of Conduct
A Timeless DECA Era
Timelessness isn’t just about endurance—it’s about vision, precision, and the ability to rise above fleeting trends to leave a lasting impact. It represents a mindset rooted in clarity, resilience, and the power of well-crafted moments.
At the heart of this design lies a golden timepiece, elegant yet mechanical, its gears subtly in motion to reflect the intricate moments that define leadership and growth.
Three dynamic arrows point forward, cutting cleanly across the logo and guiding the eye—and the mindset—into what’s next. They symbolize progress, purpose, and the forward-thinking spirit that drives Washington DECA members.
And behind it all, a textured backdrop of gears and gradients hints at the unseen forces that turn ambition into impact.
As we head into a new year, we challenge you to step forward, lead boldly, and leave a legacy that lasts.
Time moves on, but true impact is TIMELESS.
We extend a huge thank you to our Presenting Sponsor!
Thank you for hosting our Advisor Reception! Go Bullys!
Thank you for being our Mock Competition sponsor!
KEYNOTE SPEAKERS
KEITH DAVIS
Keith Davis is a pro football player, Rose Bowl Champion, entrepreneur, Scholar Award of Honor recipient from U.S.C School of Business, and inspirational speaker in over 68 countries! Keith truly understands the essence of teamwork, and the power of true RESILIENCE! Moreover, Keith grew up in the tough inner city of Los Angeles. He had to persevere through traumatic struggles, including poverty, extreme family substance addictions and suicide, domestic violence and abuse, neighborhood gang violence, and multiple personal academic setbacks.
In addition, he also had to overcome the adversity of multiple football injuries, as well as business setbacks! Yet, these challenges forged an unwavering resilience and determination in Keith, giving genuine authenticity, dynamic energy, and infectious passion to his inspirational message of resilience and overcoming adversity. Consequently, Keith has developed the tools, tactics, techniques, and strategies that have inspired and helped him overcome personal and business challenges! He’s looking forward to sharing that inspiration with you!
FRANCESCA PERI
Francesca Peri has been creating meaningful experiences for Starbucks customers and partners since 1995. She began her journey as a store manager in the San Francisco Bay Area and went on to hold leadership roles across the U.S., including district manager, regional director, and regional vice president. Her work has spanned company-operated and licensed stores in California, New England, and Hawaii.
Francesca has led several major companywide initiatives, including the 2019 and 2025 Leadership Experiences—immersive conferences that brought together over 14,000 Starbucks partners to strengthen store manager leadership and unlock their potential to elevate the customer and partner(employee) experience.
As the operations leader for U.S. and Canada stores during COVID-19, Francesca played a critical role in guiding the business through uncertainty. She worked cross-functionally to quickly adapt operational strategies while prioritizing partner safety and fiscal responsibility.
Currently based at Starbucks headquarters in Seattle, Francesca is known for leading teams focused on co-creating the best possible retail partner experience—ensuring that partner engagement translates into exceptional customer moments in stores.
Outside of Starbucks, Francesca serves on the board of Junior Achievement of Washington and is deeply committed to empowering youth.
She holds a B.A. in History from Wheaton College in Norton, Massachusetts.
MOCK COMPETITION
Students will participate in a mock competition and gain immediate verbal feedback from industry professional volunteer judges. Advisors register students for competition in conference registration. Competition times will be assigned. Each student may participate in one role-play and the mock job interview.
Exhibitor Fair Partners
SCHOLARSHIPS
Scholarships are available for students attending FLC and are granted based on financial need. The scholarship covers the conference registration fee. Scholarship applications due September 24 at 5:00 p.m.
INDUSTRY WORKSHOPS
Workshop times and topics will be released late October so you can create your own schedule!
GET INVOLVED
When an individual, company, foundation or group supports Washington DECA, they are making a long-term investment in developing the future leaders in marketing, management, and entrepreneurship. Learn how you can cultivate a strong and thriving environment for Washington DECA’s emerging leaders.