DECA Diamond Brand

75 YEARS AND COUNTING

Washington DECA has impacted the lives of more than 300,000 students, educators, school administrators and business professionals since founded in 1947. Our mission of providing business and leadership opportunities to high school students to succeed in school, careers, and life, shines brighter as the future of the business industry continues to expand, transform, and progress.

75 years ago, there was a rising need for high school students to develop critical skills necessary for entering the business world. Washington DECA has grown from a dozen members to 14,500 members, serving 11 geographical areas across Washington state.

DECA DIAMOND BRAND

Since the 1940’s, one of the most enduring and significant symbols of DECA is the “DECA Diamond.” Diamonds are rare, prized, and valuable just like DECA student members and graduates. The inner and outer points of the DECA Diamond remind students, teachers, parents, and partners alike how DECA achieves its mission decade after decade.

The four points inside the diamond represent the first set of DECA’s guiding principles while the four outer points represent the second set of DECA’s guiding principles and the polished leaders DECA prepares.

HISTORY OF THE DIAMOND